luckily, rock star energy drink has come forward and they -- we are going to auction off my sled at rockstar.com, and all the funds from that will be going towards caleb to help out with his recovery. >> we wish him the best and that you are okay and the folks in the crowd are okay. thank you very much. >> thank you very much. >>> the story of how one football game got to be a multibillion dollar industry. super bowl sunday is almost upon us, and it may be a record breaking year for the number of people watching and the money they'll be spending. tom foreman reports. ♪ >> reporter: the numbers expected from the big game are staggering, 179 million fans will watch, 8 million will buy new tv, and the money for wings, pizza, beer and more will top $12 billion. so how did we get from there to here? this is the oldest film of a college football match. princeton and yale, 1903. at that time versions of the game had already been played for 30 years, but football as we know it was just beginning its american journey. >> we are talking about a period when the game was being played in college and maybe